What's So Hard About a 24/7McMuffin?

摘要

In the 1993 film Falling Down, Michael Douglas enters a fast-food restaurant and orders breakfast. The worker behind the counter informs Douglas he's a few minutes too late, and suddenly Douglas becomes totally unhinged. Twenty years later breakfast still ends too early for many people-10:30 on weekdays and 11 on week-ends-at most McDonald's restaurants. So when Don Thompson, the company's president and chief executive officer, said on CNBC in late April that he was considering serving breakfast all day, a lot of Americans thought it was about time.