How Slim-Fast Became The Biggest Loser

摘要

In 2000, Unilever acquired diet-drink maker Slim-Fast for $2.4 billion and had ambitions to increase its new unit's revenue fivefold in three years. Unfortunately for the Anglo-Dutch consumer-products giant, Slim-Fast's sales in the U.S., its biggest market, started to decline in 2003. Revenue has fallen 40 percent to $196 million since 2008, according to data trackers SymphonylRI Group.