【24h】

GO-GO BOOTS

机译:靴子

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摘要

In the opening scene of Wild, the movie adaptation of Cheryl Strayed's 2012 hiking memoir, Reese Witherspoon as Strayed chucks a Danner mountain boot off a cliff in frustration. Don't worry: After trekking 50 miles more in sandals wrapped in duct tape, she's able to get a new pair. The boots, Danner's Mountain Light Cascades, are special re-creations of the ones Strayed wore during her 1995 journey. "Fox Searchlight approached us to make the exact model that appears on the cover of the book," says Will Pennartz, Danner's senior marketing manager. The Portland (Ore.)-based company custom-made Witherspoon more than 30 pairs of the discontinued style. (A similar version exists but uses a slightly different leather.) Then, with Fox Searchlight's help, it rolled out a limited edition to be marketed with the movie's release. "As soon as Reese posted photos of herself in the boots, we started getting requests from fashion publications and from fans wondering where to buy them," Pennartz says. The Mountain Light Cascades are available for $300 online at danner.com, as well as at REI and select Urban Outfitters. They're rugged and waterproof but will also be popular with city dwellers-they look just as good with tights and miniskirts as they do with hiking shorts. Confirms Pennartz: "There's a strong crossover between outdoor style and fashion right now."
机译:在《荒野》(Wild)的开场场景中,谢丽尔·斯特赖德(Cheryl Strayed)2012年远足回忆录的电影改编,里斯·威瑟斯彭(Reese Witherspoon),斯特赖德(Strayed)沮丧地将悬崖上的丹纳山靴扔掉了。不用担心:在用胶带包裹的凉鞋中徒步旅行了50英里之后,她就能买到新的一双。这双靴子是Danner的“ Mountain Light Cascades”,是Strayed在其1995年旅途中所穿的靴子的特别造型。丹纳(Danner)的高级营销经理Will Pennartz说:“ Fox Searchlight找我们来制作确切的模型,该模型出现在书的封面上。”总部位于俄勒冈州波特兰的公司为Witherspoon定制了30多对停产款式。 (存在类似的版本,但使用的皮革稍有不同。)然后,在Fox Searchlight的帮助下,它推出了限量版,并随电影发行一起投放市场。彭纳兹说:“里斯(Reese)在靴子上张贴自己的照片后,我们就开始收到时尚出版物和粉丝的询问,他们想知道在哪里买的。” Mountain Light Cascades可以在danner.com,REI和Urban Outfitters上在线购买,价格为300美元。它们坚固耐用且防水,但在城市居民中也将很受欢迎-它们在紧身裤和超短裙上的外观与远足短裤一样好。 Pennartz证实:“目前,户外风格与时尚之间存在着很强的交叉。”

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  • 来源
    《Business week》 |2014年第4407期|73-73|共1页
  • 作者

    Emma Rosenblum;

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  • 正文语种 eng
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  • 入库时间 2022-08-17 23:28:10

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