Santa's Got a Brand-New Pad

摘要

A visit to Santa at the local mall is getting an overhaul this Christmas, with some help from DreamWorks Animation and its biggest star, Shrek. Jeffrey Katzenberg's independent film studio is bringing DreamWorks DreamPlace to eight U.S. malls starting on Nov. 6. The attraction, DreamWorks executives say, will allow parents and kids to personalize their visit to the North Pole and do away with the lines and crowds. "We worked very, very hard to make sure that this was really aesthetically pleasing," says Paul Kurzawa, DreamWorks Animation's head of retail development and entertainment, on a tour of a prototype in Los Angeles.