The Chinese TV Maker Taking Aim at Sony

摘要

Most Americans shopping for a TV have heard of Panasonic, Sharp, and Sony, the big three Japanese brands. By the time they buy, most have seen models from South Korea's Samsung and LG, the global leaders. More obscure in the U.S. are these companies' Chinese counterparts, such as Skyworth, TCL, Changhong, and Hisense. Yet Hisense has grown into the No. 4 seller of TVs worldwide, according to DisplaySearch, an arm of market researcher NPD Group. It's targeting early adopters in the U.S. as it seeks to become No. 3.