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This 'Baby Jeep' Has An Italian Accent

机译:这款“小吉普”具有意大利口音

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The tiny Jeep Renegade is far more than a domesticated line extension of a car brand that built its reputation on off-road ruggedness. The small sport-utility vehicle, introduced on March 4 at the Geneva International Motor Show, is also a critical test for the carmaker being formed from the merger of Fiat and Jeep parent Chrysler Group. The American brand's new entry-level model will be made in Italy and share underpinnings with the 500X, a four-door crossover version of the trendy Fiat 500 city car. "The Renegade and 500X are perfect examples of something Fiat and Chrysler couldn't have done alone," says Roberto Verganti, a management professor at Polytechnic University of Milan. "They are exploiting Fiat expertise in small cars to launch a Jeep model in a segment that's actually booming."
机译:微小的吉普叛徒(Jeep Renegade)远远超出了汽车品牌的本土化延伸范围,该品牌的声誉建立在越野坚固性上。这款小型运动型多功能车于3月4日在日内瓦国际汽车展上推出,对于菲亚特和吉普母公司克莱斯勒集团合并后形成的汽车制造商来说,这也是一个关键的考验。这个美国品牌的新入门级车型将在意大利制造,并与500X(时尚的菲亚特500城市车的四门跨界版本)共享基础。米兰理工大学管理学教授罗伯托·韦甘蒂(Roberto Verganti)说:“叛徒和500X是菲亚特和克莱斯勒无法单独完成的完美典范。” “他们正在利用菲亚特在小型汽车方面的专业知识,在实际上蓬勃发展的细分市场中推出吉普车模型。”

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