A High-Octane Debut

摘要

Ferrari raced onto Wall Street on Oct. 21 in an IPO that raised more than $4 billion for parent Fiat Chrysler Automobiles, which wants the cash to expand its Jeep, Alfa Romeo, and Maserati brands. Another option for the proceeds arose the same day, when the European Union said a Fiat Chrysler unit, as well as Starbucks, got improper tax deals from the Netherlands and Luxembourg and ordered both-who say they did nothing wrong-to pay as much as €30 million ($34 million) in back taxes. Yum! Brands, owner of KFC, Pizza Hut, and Taco Bell, will split its China unit into a separate publicly traded company. Yum's fare is popular in Asia, but its results have been rocked by food-safety scares. With almost 7,000 restaurants, Yum China will pay a percentage of sales for exclusive rights to the brand names. Harley-Davidson plans to boost its marketing budget by 65 percent and dial up R&D spending by 35 percent in a bid to halt dipping demand. In the first nine months of 2015, Harley's bike sales declined 1.4 percent, even as new motorcycle registrations rose in the U.S. and Europe. Credit Suisse said it would raise up to $6.3 billion in capital, scale back its investment bank, and move back-office jobs to cheaper locales. The overhaul pivots the bank away from its role as one of the world's largest dealmakers. Subway pledged to eliminate antibiotics from its U.S. meat supplies amid growing concerns over drug-resistant bacteria. The supply shift follows similar moves by Chipotle Mexican Grill, Panera Bread, McDonald's, and Chick-fil-A.