Think Pink for Girls and Boys

摘要

As a toddler, Jaya Iyer's daughter, Swaha, was fascinated by Saturn and its bright, colorful rings. When the time came last November to plan the girl's third birthday party, Iyer decided on a space theme and went shopping for an outfit for Swaha to wear. There were plenty of boys' tops with space graphics but nothing for girls. Then, Swaha had a new interest. "She started telling me, 'I want a ninja on my shirt,'" Iyer says. It was time to act. Svaha (the pronunciation of Iyer's daughter's name), a gender-neutral line of kids clothing, was hatched in late January and goes on sale online in August. It consists mostly of T-shirts with nontraditional graphics and colors-a grinning green stegosaurus with polka dots or an astronaut planting an American flag on the moon on a hot-Dink background.