How Much Is an Instagram Story Worth?

摘要

Jeremy and Tom Jauncey were among the first to turn being good at Instagram into a travel advertising and marketing business. Jeremy launched the travel-themed Instagram page Beautiful Destinations in 2012 and was soon joined by his brother. Within a year, the account had 1 million followers. By last August it had grown to almost 8 million. The brothers have built a portfolio of customers in the travel industry, mostly hotel chains and tourism bureaus, who pay to be touted to Beautiful Destinations' enormous number of followers.