Ben Chappell was binge-watching The X-Files on Hulu recently when he kept seeing the same ads for sports betting apps again and again. He says that over three hours he watched the same commercials many times. Hulu says it caps the frequency a user can see the same commercial at two times per hour, four times per day, or 25 times per week. Customers can exceed those limits when additional ads for the same product are sold by third parties, however.
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