In 1988 watch designer Gerald Genta-the mastermind of Audemars Piguet's Royal Oak and Patek Philippe's Nautilus-unveiled the Gefica under his own company shingle. Eschewing a case of fancy gold or cheaper stainless steel, Genta chose bronze. It wasn't a common timepiece material, being more frequently associated with a third-place medal or the advances of very early civilization.
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