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The Good Straw

机译:好稻草

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Last fall, Porchlight, a Southern-themed cocktail lounge in New York City operated by the Union Square Hospitality Group, decided to ditch plastic straws. So Mark Maynard, the bar's director of operations, decided his staff would test some eco-friendly alternatives. They placed 20 different paper straws in glasses of water. The one from Aardvark, the only company that makes paper straws commercially in the U.S., was the standout, he says. It held together better than the rest for well over an hour.Offering Aardvark's straws at Porchlight took a little longer than expected. When the bar's procurement office contacted the Fort Wayne, Ind., company to place an order, it was told the wait time could be as long as three months. "They said, 'We're sorry. A lot of people have jumped on board recently,'" Maynard says.Aardvark got back into the business of making straws in 2007-its roots are in a company dating to 1888 that invented the paper straw-largely because of a growing anti-plastic movement and increasing demand for eco-friendly products. Several companies, including Walt Disney Co. and the Ted's Montana Grill restaurants founded by Ted Turner, reached out to Aardvark that year, asking if it might again make the paper straws it was once known for, according to David Rhodes, the company's global business director. More than 30 years after the onslaught of plastic put an end to that part of its business, Aardvark reengineered its process, refined the paper and the glues used in manufacturing, and issued a basic white straw.
机译:去年秋天,由联合广场酒店集团(Union Square Hospitality Group)运营的纽约南部主题鸡尾酒廊Porchlight决定弃用塑料吸管。因此,酒吧运营总监马克·梅纳德(Mark Maynard)决定,他的员工将测试一些环保的替代品。他们在杯子里放了20个不同的纸吸管。他说,来自美国唯一一家商业生产纸吸管的公司Aardvark就是其中的佼佼者。在一个多小时的时间里,它比其他任何东西都保持了更好的结合。当酒吧的采购办公室联系印第安纳州韦恩堡公司下订单时,被告知等待时间可能长达三个月。梅纳德说:“他们说,'我们很抱歉。最近有很多人加入。” Aardvark于2007年重新涉足制造吸管的业务-它的根源可以追溯到1888年发明该纸的公司秸秆的主要原因是抗塑料运动的发展和对环保产品的需求不断增加。该公司全球业务部门的大卫·罗德斯(David Rhodes)表示,包括沃尔特迪斯尼公司和泰德·特纳(Ted Turner)创立的泰德蒙大拿州烧烤餐厅在内的几家公司于当年与Aardvark进行了接触,询问是否可能再次制造曾经以其闻名的纸吸管。导向器。在塑料的猛攻结束了其业务的30多年后,Aardvark重新设计了工艺,精制了纸张和用于制造的胶水,并发行了基本的白色稻草。

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  • 来源
    《Business week》 |2018年第4587期|46-47|共2页
  • 作者

    Dimitra Kessenides;

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  • 入库时间 2022-08-18 04:57:16

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