Big Pharma's Efficiency Drive

摘要

Discoveries of new cancer-fighting and antiviral medicines grab headlines and sometimes win Nobel Prizes. But after the breakthroughs and backslapping are over, Big Pharma's grunt work is just beginning.Companies carry out years of costly studies to prove treatments are safe and effective: finding hospitals and clinics to participate, hunting down patients who fit precise descriptions, tracking their health in minute detail for years while ensuring they take their medications, and then combing through heaps of data that will determine whether doctors can prescribe them. It's the unsexy side of the industry, and it's a big reason it can take more than $2 billion and 12 years to launch a new treatment.