The Mad Dash To Buy Old Clothes On Instagram

摘要

The moment Dee Ibrahim checked the alert on her phone, she knew she had to buy that pink blazer. She coveted the $50 jacket just listed by a vintage clothing seller on Instagram. But there were bills to pay and she couldn't really afford it, so she messaged a friend and asked her to claim the blazer. No luck.Fine, Ibrahim recalls thinking, I'll buy it anyway. But when she refreshed the page, it was gone. "Sold," it read. Her heart sank.Such is the roller coaster of regret and triumph for a new breed of shoppers who have made Instagram's vintage shops part of their daily routine. Hundreds of accounts post carefully curated looks several times a day, and they often sell within minutes-or seconds. Since the clothes are plucked from thrift shops or a grandmother's closet, they're effectively one-of-a-kind. Miss an alert, and it's gone forever.