Editorial

摘要

'Search engines eat your brain. Use them responsibly.' That's the blunt message from our first contributor Terry Kendrick, a lecturer at the University of East Anglia specializing, intriguingly, not in information management but in marketing (although he did start out as an information professional). In his present calling, though, he applies a marketer's mix of art and science to the challenge of using generic search engines effectively in the search for business information that is worth having.