Interview with Wolfgang Gaertner on 'Digitalization in Retail Banking: Differentiation and Standardization Through IT'

摘要

BISE: Mr. Gaertner, digitalization has massively impacted many industries in the recent years. Recent studies have also stressed the importance for the retail banking sector. What is your point of view? Gaertner: Financial advice becomes even more important in the digital age. Advice can go even beyond financial advice and does not have to be in person. This is why we are looking for new opportunities to offer products and services to our clients focusing on simplification and convenience by taking care of their financial and non-financial needs in daily life. A key differentiator among the competitors within the banking sector will be the client experience. Besides, brand strength has been and will be a key asset and differentiator, and strong brands will attract clients in the digital world.