Sometime in the middle of 2000, as he watched the Internet bubble that made him rich implode, Mark Cuban turned his gaze toward a more appealing sight—and saw the kernel of his next startup. What Cuban found himself staring at was his brand-new HDTV set. And what made him view that box as a business opportunity was the skepticism swirling around it. "At the tune," Cuban told me, "all the traditional media guys were looking at sets costing $8,000 and saying, 'Why should we create content for this? HDTV is never gonna happen.' But I looked at the sets and saw PCs. I knew prices were gonna come down and performance was gonna go up. And if the traditional media couldn't see that—well, it just opened the door for me."
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