The commonsense benefits of cool roofing are numerous. A roof that reflects extra UV and heat instead of absorbing it keeps the building underneath cooler, leading to a reduction in cooling costs and the opportunity to downsize HVAC equipment. Those of us who have visited facilities of questionable construction over the years can vouch for the comfort difference - in buildings where the roof absorbs too much heat, you can practically feel the heat radiating down from the ceiling.
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