The perfect storm (pun intended) hit the UK this Easter, as record temperatures coincided with David Attenborough's television programme Climate Change: the Facts, Extinction Rebellion's takeover of London and Swedish teenager Greta Thunberg's extraordinary initiative and eloquence. This must have given anyone with any sensibility pause for thought. If the tipping point is reached and passed in 10 years' time, will we be embarrassed by a similar question to that posed by Savile Lumley's fictionalised children to their father in his famous First World War poster: "What did you do in the Great (Climate Change) War, Daddy?" - or Mummy, indeed. The answer might be "not enough", or "too little, too late". At Perkins+Will, right from when we first started our office back in the 1980s, when it was Pringle Brandon, we've had an inelegant management maxim that has served us very well: "get your panicking in early, because it's no use panicking after it's too late". Curiously, Greta Thunberg is saying the same thing - almost word for word.
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