'megARTstore' is a themed exhibition which attempts to investigate the blurred distinction between merchandise and (mass-)art in a materialistic world. While merchandise is being repackaged as artwork, 'real' art on the other hand is explored only by the few who look beyond the veil of materialistic society. The curators of the exhibition turn this phenomenon upside-down and repackage artworks into pseudo-merchandise, thus luring everyday consumers into the world of art and self-exploration.
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