STUCK IN THE MIDDLE: WHAT CAN SAVE THE AVERAGE AMERICAN MALL?

摘要

American mails are having an identity crisis. On one hand, we've all heard of the major decline in suburban shopping centers: too much retail square footage and the surge in online shopping are coming together to kill them off. On the other hand, Class A shopping centers in growing markets are doing better than ever-Tysons Corner and Roosevelt Field, for instance, have reinvented themselves into true multi-use destinations. But what about the malls in the middle of this market split? The malls that haven't closed yet but aren't seeing the success of some of their Class A counterparts? Some of them are limping along, maybe closing some stores or even an anchor or two, but they are seeing a steady decline from their heyday. The ones that have a chance for survival are transitioning from transaction-based, single-use places to destinations that create lasting impressions.