Tight gubernatorial races and a basket of elections that will decide control of Congress pumped roughly $825 million into TV stations by Oct. 15, 10% more than Wall Street estimated at the beginning of the campaign season. "For a non-presidential election, this will reach record spending levels," said Mark Lund, vice president of sales at WNBC(TV) New York City, on pace to become the country's biggest beneficiary of political dollars (its newscast commercial breaks are wall-to-wall political spots). "With control of Congress in the balance, we're seeing national parties contributing more than usual."
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