Nielsen: We Just Got Better

摘要

Why are the broadcast networks losing young male viewers? Simple, says Nielsen. It's doing a better job measuring TV audiences. According to a white paper issued by the ratings company last week, at least 40% of the decline is attributable to "the net effects of a number of methodological improvements" to its national-people-meter service over the past year. Nielsen says the rest of the TV-usage shortfall among young men is real, attributable to other interests, such as videogames or DVDs. The ratings service also suggests (without stating outright) that perhaps alack of compelling new programming on the fall schedules has suppressed the demo's viewing appetite.