Calif. TV Loves a Recall: Great Story, Great CPMs

摘要

Suddenly California news-casts are awash in politics, and stations will soon be in ads. Since Arnold Schwarzenegger announced his gubernatorial candidacy on The Tonight Show two weeks ago, the star has been given more California airtime than he could get in a TNT Terminator marathon. But Schwarzenegger and some of the other 135-odd candidates soon will be paying for time, too. Estimates of the coming political advertising blitz range from $50 million to $100 million, concentrated in the two largest population centers, Los Angeles and the San Francisco-Oakland-San Jose market, where a 30-sec-ond spot in a newscast can cost up to $5,000.