ABC's On-Demand 'Moviebeam' Gets a Test

摘要

Two years ago, when it was trying to dazzle its TV affiliates with an array of potential broadcast-spectrum projects for the digital age, Disney and ABC officials were calling one such project "Blockbuster in a Box" or "Movie Box." The idea was to digitally stream movies via the unused portion of a station's spectrum to set-top boxes for an on-demand pay-TV service. Two years later, the project is still taking shape. Now, though, the proposed service is called "Moviebeam" and is scheduled for testing in three markets―Salt Lake City and two still to be determined―later this year. Those tests will try to assess consumer demand for the service, which will offer 100 Disney movies from both current and library product.