Playing for Keeps

摘要

Last week, Comcast unveiled two new regional HD sports networks: Comcast Sports-Net Chicago HD and Comcast SportsNet West. In 2005, the regional Fox Sports Net stations will add some 250 HD events. The network also hopes to get DirecTV carriage by the start of the NBA season. While this gives viewers more reasons to purchase an HD set, networks will add broadcasts and invest in production value—without recouping new revenues. "To date, there is no return on investment as it relates to high-def," says Randy Freer, Fox Sports Net COO. "Cable and satellite operators are looking to get it without cost, and it costs more to produce the games in HD."