WB, Trib Alliance Is Smart Business

摘要

When The WB began in 1995, it was the brainchild of Jamie Kellner. One of the Fox network's original architects and one of Hollywood's shrewdest strategists, Kellner has the knack for discovering an unserved audience niche and making millions by programming to it. But when Kellner hatched the killer ap called The WB, first he had to play matchmaker. Tribune had a powerful group of stations―particularly WGN Chicago, WPK New York and KTLA Los Angeles―and they were all operating as independents in an age when independent TV stations were rapidly disappearing. Meanwhile, Warner Bros, had a prolific and lucrative television studio but no station group to call its own. Voila! A marriage was born.