Oldies and Goodies

摘要

In nearly every local market, station managers struggle with counter-programming Oprah Winfrey's juggernaut. Competitors throw court shows or talk shows against her. But in Knox-ville, Tenn., WVLT is enjoying success with a down-home approach: reruns of The Andy Griffith Show. It rarely beats Oprah but routinely pulls in a 4 household rating and sometimes even spikes to a 7 rating.