AMC's Brand-Smart Strategy

摘要

Charlie Collier, VP and general manager of AMC, wasn't really nervous at the 60th Annual Emmy Awards until the show started and he realized his categories were coming up. In the end, it worked out pretty well. Matthew Weiner won for writing Mad Men, Bryan Cranston won for his role in Breaking Bad, and AMC made history when Mad Men became the first basic cable series to win as outstanding drama. When that happened, Collier looked down the row of seats at the rest of his team-and that, he says, is when it hit him.