Obese Kids: Time for Media to Act

摘要

The current childhood obesity epidemic is a stark but preventable phenomenon. One in three children is overweight in America today. This puts our country on a predictable trajectory leading to millions of overweight adults unless urgent steps are taken. Based on the Federal Trade Commission's recent announcement that $1.6 billion was spent by food and beverage companies in 2006 to market products to children and teenagers, the issue of advertising to children isn't going away. Nor is the use or influence of licensed characters by media companies in the cross-promotion of food and beverage products. Many of the findings in the timely FTC report were the subject of discussions starting back in March 2007, when Sens.