It's Just 'So Fox'

摘要

Fox is about to become an adjective. Executives at the News Corp.-owned network plan to roll out a branding campaign this summer across the network and its affiliates, anchored by the slogan "So Fox." As in, so brash. So edgy. So Fox. The push will debut this month, sometime before Fox's new season kicks off on Labor Day. Joe Earley, who was named executive VP, marketing and communications for Fox Broadcasting Co. last year, plans to unveil the campaign to Fox affiliate marketing pros gathered this week in Orlando for the annual Fox Promotions Executive Conference (FPEC). After the campaign launches with general spots during the summer, a second phase will roll out with show-specific branding communicating how each show is "So Fox."