Grand Central Stations

摘要

As countless would-be ac-tors and authors can at-test, making your mark in the Big Apple is no mi-nor accomplishment, and the well-funded stations in the country's largest DMA are doing their best to extend their content to New Yorkers on the go. Both WNYW and WNBC recently launched traffic-oriented mobile applications; WCBS debuted the CBS 2 New York Network, sharing content and revenue with bloggers; and WABC is riding with TAXI TV, which sees news content in half of the city's yellow cabs. "The taxicasts are updated several times a day and allow us to spread our brand among people on the go," says WABC President/General Manager Rebecca S. Campbell. The ABC O&O had a smashing May sweeps, winning total day household ratings, primetime and morning, evening and late news. WABC added new graphics for what Campbell calls "a cleaner, classier look," and leans on the experience of its anchor crew. "It's their ability to tell unique stories that sets us apart from the competition," she says.