ABC: Will More Pilots And More Stability Equal More Ratings?

摘要

Steve McPherson, president of entertainment at ABC, pointedly defended the development season that was decimated by the writers' strike in his upfront address to advertisers at Lincoln Center last week. Research and development is the "backbone of our business," he said. "This system is the best system we have." McPherson's comments were in stark contrast to those of some of his broadcast network competitors, who have said that the strike presented an opportunity to dynamite the costly pilot season that yields a raft of shows, many that never see air.