Kanlan Let the Dogs Out

摘要

Rarely does a CEO hire a new network general manager with instructions to risk throwing out the baby (animals) with the bathwater. But that's exactly what Discovery boss David Zaslav did when he put former Discovery Kids head Marjorie Kaplan in charge of the company's Animal Planet. "David's challenge to me was to take big swings and be willing to risk big failure in order to have big success," says Kaplan, who became president and general manager of Animal Planet Media in February 2007. "When I first came here, I thought it would be a brand evolution. We decided to create a brand revolution."