Joe Earley

摘要

In a YouTube-Twitter-Facebook-post-DVR world, marketing is as crucial as ever for a TV network-but it has to be done with a mix of subtlety and bravado. As the executive VP of marketing and communications at Fox Broad-rncasting, Joe Earley is constantly navigating the ever-changing line between engaging consumers and drowning them with messages.rn"You always have to do something extra," Ear-ley says. "So you have to do the basic media buys because otherwise you're just not going to hit the eyeballs. But people are so immune to messages now that you've got to find ways around those filters."