Stations Embrace Direct-response. Paid Programs

摘要

When Cash4Gold bought a 60-second direct response ad in this year's Super Bowl at the last minute, it became a symbol of how deep the advertising recession really is. In years past, Super Bowl advertising sold at a premium and no inventory was left within weeks of the big game.rnIn this economy, TV stations and networks are running more direct-response advertising-ads that offer an 800 number so folks can respond immediately-and paid programming. Both forms of advertis-rning have been on the rise in the past year, and that means even fewer opportunities for syndicators.