Sun Burn In Phoenix

摘要

Phoenix, one of the great boom towns not long ago, has hit hard times. The market has one of the nation's highest foreclosure rates, hammering advertising categories like furniture and floor coverings. A "spooked" populace, in one general manager's words, isn't likely to make big purchases like an automobile anytime soon.rnYet GMs remain optimistic. The population continues to grow, and some think Phoenix will climb past Detroit for the No. 11 DMA rank. "All the reasons why Phoenix grew-the cost of living, the weather-none of that has changed," says KPHO VP/General Manager Ed Munson.rnKPHO, KTVK and KPNX began sharing a helicopter a few weeks ago; each is saving considerable expense with the arrangement. "It would've been unheard of two years ago," says KPNX President/General Manager John Misner. "Now we have a common enemy in the economy."