It's All About the Afterlife

摘要

In the three-plus years that The CW has been on the air, it has built a growing coterie of buzz-worthy shows, launched a handful of budding box-office stars, and forged innovative approaches to advertising to its gadget-friendly but finicky 18-34 target audience. Yet the network's future has been questioned in industry circles since its creation was announced in late January 2006.rnThe doubt may be rooted in the fact that The CW, like many businesses that had to face the perils of the last couple of years, has not met all expectations set for it.rnIn unveiling the joint venture, executives at CBS and Warner Bros., the co-owners of the network born of the former WB and UPN, said they expected The CW to be profitable from the start and become a "fifth great broadcast network." Yet in 2009, The CW lost tens of millions of dollars.