Mr. Madison Avenue Is Happiest When All Sides Win

摘要

A couple of weeks ago, SimonrnClift, chief marketing officer at Unilever, accompanied the head of his media agency to the Consumer Electronics Show and tweeted this gentle observation: "Breakfast in Vegas with Irwin Gotlieb head of GroupM. What a fascinating ueber-geek he is! And like a pony in clover here at CES." That would adequately sum up the 60-year-old Zen master of Madison Avenue, who is equally at home talking about the intricacies of shooting in 3D and the future of addressable advertising.rnGotlieb is, for sure, an evangelist of future media. And though he's seen and done it all-from working on Bob Hope shows for Texaco to assembling programs between Noxema and Cybill Shepherd when she was a model-he still gets a kick out of it all.