CABLE OPERATORS-using controlled but insistent modulation-are telling the FCC that they can't be the ones to monitor millions of TV commercials to make sure they are not too loud. In comments to the commission's implementation of the CALM (Commercial Advertisement Loudness Mitigation) Act, the National Cable & Telecommunications Association took issue with the FCC suggestion that local cable operators play the part of the TV volume police. The commission proposes operators should be responsible not only for local commercials they insert into programming, but natior ads on TV stations they retransmit as well. The CALM Act regulates the varying levels of loudness of commercials on broadcast and cable TV The bill passed last Dec. 15 and gave the FCC a year to complete the implementation rulemaking. It still needs to get the proposed implementation regime vetted by the public and the Office of Management and Budget (since the law adds paperwork) and published in the Federal Register before it is official, after which the industry has another year to comply.
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