SNTA Message for Upfront: Syndication's Great Value

摘要

SYNDICATION often gets a bad rap. Chatty hosts, squabbling couples, fractured families and reruns of long-running sitcoms aren't necessarily considered highbrow fare. But there's much more to the story, says Mitch Burg, president of the Syndicated Network Television Association (SNTA). Syndication represents television's best value for advertisers, Burg says. Many syndicated shows-judge Judy, Wheel of Fortune, Jeopardy1, Two and a Half Men, Oprah-boast primetime-size ratings, young demographics and a high percentage of live viewership.