In anticipation of Oxygen's upcoming reality competition series, The Face-premiering Feb. 12 at 9 p.m. -the network is asking fans to channel their inner supermodel as part of its "The Face Challenge." Through the show's YouTube channel, fans can submit videos emulating The Face's supermodel coaches' signature moves-Naomi Campbell's "Walk," Karolina Kurkova's "Look" and Coco Rocha's "Pose." Select submissions may be featured on a billboard in Times Square on premiere day. Jane Olson, Oxygen senior VP, marketing and brand strategy, said the contest "is another opportunity for us to continue the Oxygen brand beyond the television screen." For a more hands-on experience, Oxygen will have pop-up shops in several cities where fans can shoot their digital video submission and more.
展开▼
