Stations Practicing The Politics of Sharing

摘要

In technology as in politics, promises of new solutions frequently grab the headlines. But in this years election cycle, some of the biggest developments at local stations involve efforts to get the most out of their existing investments in technologies to help them produce more content for more devices and, in many cases, share content within groups. Some stations are, for example, expanding their multiplatform efforts to provide live streams for mobile devices. "We will be offering live streams to mo- bile devices, which is not something everyone can do," says Chip Mahaney, director of digital content at the E.W. Scripps Co., which was the first group to roll out live mobile steaming capabilities to its stations last year. "Live streaming to mobile is a unique play for us."