WHAT'S WORKING IN PADUCAH/CAPE GIRARDEAU/HARRISBURG-MT. VERNON

摘要

Mike Smythe, who ran KFVS for 11 years before taking over KBSI in February, is recasting some tried-and-true concepts in his new role. Raycom's general managers are required to do on-air editorials; Smythe did four "viewpoint" segments a week while at KFVS. Knowing he sports a high profile in the market, he now goes on-air three times a week for segments KBSI calls "Perspective." Another re-jiggered concept is "Fox 23 Business Briefs"-two-minute, ask-the-ex-pert-type segments hosted by Brad Zanuba, KBSI general sales manager.