With over-the-top streaming services such as Netflix and Hulu Plus gaining popularity, especially among young consumers, many TV stations are exploring ways to enter the streaming business themselves. TV stations face two obstacles when it comes to streaming: First, they must acquire a separate set of rights to stream content over the Internet; and second, TV stations are statutorily limited to providing content only within their own designated market areas (DMAs). Stations are on their way toward overcoming those obstacles, however, through technological innovation and negotiations with content providers.
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