Newsrooms Pretty Positive About New Strategy

摘要

There's plenty of doom and gloom-and shootings and fires and highway pileups-in Chicago's TV news. But WMAQ seeks to counter the downer mix with some upbeat content-individuals and companies and clubs doing right by Chicagoans-reported under the banner Making a Difference. The segments debuted in the news in January, and WMAQ launched a spinoff franchise-what David Doebler, president and GM, calls "solutions-driven" stories sporting the brand of Aim for Peace-this fall. It's not an overhaul of the NBC owned station's news strategy, but the segments do show a station trying to offer a better balance of what goes on in the Windy City. "We're still covering the tough stories, but crime can be tough for people to watch," said Doebler. "It can't be all depressing. You have to give them some inspiration."