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Leapt Before Looking

机译:看前跳跃

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Let's review. The FCC last year proposed to makeTV joint sales agreements of more than 15% of ad sales attributable as ownership interest. Senate Commerce Committee chairman Jay Rockefeller (D-W. Va.) then asked the Government Accountability Office to study TV station sharing arrangements, given that there were "serious questions" raised about the impact of those and other sharing arrangements. Yes there were-including whether JSAs might be beneficial, and whether the FCC was basing its decision on a gut feeling or on actual facts. The GAO last week came out with its report, which essentially did not answer those questions. That was primarily because the GAO claimed the FCC does not have enough data to determine whether or not its current or future policies toward station-sharing arrangements actually serve the public interest, a shortfall that could undermine its goals. (The commission has recently moved to limit those arrangements in some circumstances.)
机译:我们来复习。联邦通信委员会(FCC)去年提议订立电视联合销售协议,将电视广告销售的15%以上归为所有权。参议院商务委员会主席杰伊·洛克菲勒(Jay Rockefeller,D.W. Va。)随后要求政府问责办公室研究电视台的共享安排,因为人们对这些共享安排和其他共享安排的影响提出了“严重问题”。是的,存在-包括JSA是否可能有益,以及FCC是否根据直觉或实际事实做出决定。 GAO上周发布了其报告,该报告基本上没有回答这些问题。这主要是因为GAO声称FCC没有足够的数据来确定其当前或未来的站点共享安排政策是否确实符合公共利益,这一缺口可能会破坏其目标。 (委员会最近在某些情况下已采取行动限制这些安排。)

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    《Broadcasting & Cable》 |2014年第28期|28-28|共1页
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  • 入库时间 2022-08-17 23:17:00

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