IFC's Sense of Humor A Good Fit for Subaru

摘要

Take a network with an offbeat sense of humor, a show about eccentric residents of an out-of-the-way city and a quirky automaker and you get a media partnership that has shown unusual growth over the past four years. Subaru, a car with a small but dedicated customer base, began advertising on IFC's Portlandia when the show first launched. At the time, IFC was just beginning to accept commercials, abandoning its sponsorship model. . Now Subaru is the presenting sponsor of Pbrtlandia, with its vehicles integrated into episodes of the comedy. For season 4, Subaru and IFC have also created their first Web series, with the car front and center as Portlandia stars Fred Armisen and Carrie Brownstein tailgate before a live presentation of NPR's Prairie Home Companion. It's already had about 282,000 views.