Canoe, the MSO-backed video-on-demand advertising venture, said impressions jumped 40% in the third quarter of 2015, versus the year-ago quarter. Canoe pumped out 2.3 billion impressions in the quarter (1.95 billion were of the mid-roll variety), versus 1.6 billion a year ago. VOD ad campaigns via Canoe also rose 51%, to 998, with 88% coming from external clients (in categories such as autos, toys, hospitality, food, and health and beauty), compared to 12% for network tune-ins. Canoe said campaigns that use frequency capping limit the number of times a particular ad will be seen at no more than twice during a VOD program. The JV's ad-impression total through Q3 has already eclipsed totals for all of last year (see chart).
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