LOU LaTORRE

摘要

He stories of lou LaTORRE are the stuff of TV industry legend, befitting a man who hit dynamic network sales heights. "Lou can captivate a table with charisma and charm," says Bruce Lefkowitz, executive VP of advertising sales at Fox Networks Group. "He would draw people in by painting vivid pictures of a situation and then build to what was usually a roaringly funny punch line." Humor has always been one of LaTorre's reliable sales tools, one arrow among many in a quiver that includes a mind for figures, a love of research, a mastery of long-term relationships and an ace copywriter's ability to creatively mold a story for rapt clients. These talents stood out in a career that included an early, transcendent period handling national sales for Turner back when Ted Turner was running the store, and stretching to a 17-year stint as president of ad sales for Fox Networks, which ended in January. "He knows numbers like nobody's business," says Donna Speciale, president of Turner Broadcasting ad sales, also a 2015 B&C Hall of Fame honoree. "He did wonders at FX."